https://www.augereichenberg.com/work daily 1.0 2024-02-06 https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508870931256-D5F3XH0O9R0MO8NQ7LAX/HomePageStill.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508875129348-122VAGNXB54JUHQ3IXEI/HomePageStill2.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508874881908-6Z8YUX3E9L1J1UY4OE20/HomePageStill.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508875193421-71XW34RBXPZXHN63VOHL/HomePageStill.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508875267833-K0Q540T3WJKYKZ0FQMXE/HomePageStill2.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508875435870-VNQJ3CZAT082N3YRQ1HY/HomePageStill.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508875987771-RPOCF7R83ZVWCZIA8E18/HomePageStill.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508876292100-ULE6BK0U71JCVCWV6SE8/HomePageStill.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508876671193-K9KI5AY29MYN5BFY4I27/HomePageStill.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508876911206-5VWWEPZ7K6ANTS5GAAJI/HomePageStill.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508877106248-E0NH9BXKD7RAGOFLJJS9/Screen+Shot+2017-10-11+at+1.47.14+PM.png Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508877814157-QS1NN66WYF56FCQM5VH0/HomePageStill.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508878031467-FV98YTCDHKQPQNCBVCZ4/HomePageStill.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508877613109-KXC5NUBV0HNQRID1J4P1/HomePageStill.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508878478285-BVSHH5W4OXQKW791IVVT/HomePageStill.jpg Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1509408930974-AL6GRWD9R9LLLUJ50X73/Screen+Shot+2017-10-30+at+8.10.45+PM.png Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1509408800500-9U44ZMI1GI8A4ELCZHNU/Screen+Shot+2017-10-30+at+8.10.45+PM.png Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1509649516811-M9BCXORWLY6KJWDZCQ87/Screen+Shot+2017-11-02+at+3.00.52+PM.png Work - Opdivo https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707145518584-02BVYE4GSA5B879AEM1J/Screenshot+2024-02-03+at+4.14.25+PM.png Work https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707147255186-V6GRR5FTALEWEJAQPKRP/image-asset.jpeg Work - Marie Curie Institute, Paris & K-Dogs (K-9). “Dogs Without Borders. Can you diagnose breast cancer early enough to save a life, when the patient lives in a remote area of the world, where such diagnostic tools don’t exist? To solve this conundrum, we created “Dogs Without Borders”. After 40 years of intense clinical study at the Marie Curie Institute in Paris, they proved that not only can dogs sniff out disease, but they can do so with almost 100% accuracy. Deeply inspired by this fact, we brainstormed the following plan: First, along with K-9, we rescued dogs on “death row” in dog-pounds and trained them to detect breast cancer. (By saving dog’s lives, to save human lives. Second, we needed to befriend local tribal heads, and introduce them to our cause, and familiarize them to the “Dogs Without Borders” flag and clothing we designed. Thirdly, we also created and distributed a sample collection kit in the non-threatening shape of a dog-bone and to simplify directions on how to collect a scent sample, we used pictures instead of words, so literacy would never be a barrier to getting checked. The project extended to 3 continents and started saving lives almost immediately. And won the trifecta at Cannes: The Bronze Lion, The Silver Lion, and the Gold Lion. (The jury also awarded-us the Titanium Lion, then took it away as it they believed our clients were non-profits. (While K-9 is a charity, the Marie Curie Institute — is not.) https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707147555657-DEYO4IHWWVM3R3DBC24J/image-asset.jpeg Work - Baby Quest. “Fertility Finder” For those struggling with infertility, the costs of treatment can bankrupt them, unless, by sheer luck, they ended up working for a company that just so happens to cover the cost. Without a directory of the companies that do cover those costs, no hopeful future parent could possibly know where to seek a position. It’s why we devised the first directory of its kind, put it online for all, and called it: “Fertility Finder.” And we didn’t stop there, we also gave public kudos to all the companies that offer fertility cost coverage, on Times Square’s biggest electronic billboards and in other major city centers. Then on Women’s Day, we created our own bot to scour the internet to call out companies that claimed to be supportive of women, and politely shamed them companies into covering fertility costs to further prove their support for women in the workplace. This work won us a Clio. https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707148137855-HRI9WI91DANYB7HF2E11/image-asset.jpeg Work - Alberto Garzon, Minster of Consumer Affairs Spain. “Sugar Kids.” How do you solve the growing problem of childhood obesity in developed countries like Spain? Working closely with Alberto Garzon, Spain’s Minister of Consumer Affairs we suggested a long-shot idea: to create a law to ban the advertising of unhealthy foods, to children. This idea was met with political opposition but unfazed, the minister encouraged us forward and so we created “Sugar Kids.” The “Sugar Kids” are life-size representations of real children, made of the whopping 73.6lbs of sugar they consume each year. We exhibited the “Sugar Kids” along with education modules in Madrid’s main train station knowing it would seen by 800,000 travelers a day, and the involvement of the press. The result: a law banning ads selling kids unhealthy foods is expected to go into effect at the end of the year. https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707148546028-XQ8BIDA44V7K1WQYXPQI/image-asset.jpeg Work - Pfizer Booster. “John Legend.” How do you get a vaccine-fatigued population interested in a booster shot after 2-4 COVID-19 vaccine shots? You show them the people they admire, advocating for it. How do you reach fence-sitters in black and brown communities? You might consider John Legend. Lastly, how do you craft your message to change the national mindset from the dire needs of a pandemic to the lighter post-COVID mindset? You use humor and a touch of whimsy. https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707148788605-5FJ5UQQHTNYKXJR0HAKW/image-asset.jpeg Work - Pfizer Booster. “Martha Stewart.” How do you get a vaccine-fatigued population interested in a booster shot after 4 COVID-19 vaccine shots? You show them the people they admire, advocating for it. How do you reach fence-sitters in the Red States? You might consider Martha Stewart. Lastly, how do you craft your message to change the national mindset from the dire needs of a pandemic to the lighter post-COVID mindset? You use humor and a touch of whimsy. https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707160177271-B4CEGTXM78TUXV58FZM0/image-asset.jpeg Work - Advil Health Equity Initiative. “Believe My Pain.” For too long, Pain Inequity has been considered a myth and at best, an exaggeration. And among the first companies to bring public attention to this taboo subject, was our client, ADVIL. However, while they requested a short ad campaign, we suggested an honest “Round-Table Discussion” featuring a moderator, a physician, and several patients, speaking their unvarnished truths and how when in pain, medical professionals has dismissed or ignored their pain. The goal? A never-before-seen series of discussions exposing this insidious, unconscious racial bias. The necessary first step to eradicating this, and replacing it with respect and equitable care, for black and brown people’s pain and suffering. https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707160477937-6Q2R21AQIZBY9FVLLIPL/image-asset.jpeg Work - PhRAMA. “Saved by Science.” During the 2020 Pandemic PhRAMA, a consortium of pharmaceutical companies, banded together not only to fight the virus, but to fight the disinformation being fed to the public, that COVID wasn’t life-threatening. To do this for PhRAMA we reminded everyone, how COVID had diminished our daily lives, how much we missed those simple everyday things like ballgames and pizza parties, and how one day everything would return to normal because all those things would have been “Saved — by Science”. https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707160615928-WTKDSMKFX1H4EUITEDDP/image-asset.jpeg Work - Gatda 1 https://www.augereichenberg.com/hall-of-fame-1 daily 0.75 2017-11-05 https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508878861902-LSLRKU2H0MKY9PASQV71/Screen+Shot+2017-10-12+at+11.08.56+AM.png Hall of Fame https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508878861902-LSLRKU2H0MKY9PASQV71/Screen+Shot+2017-10-12+at+11.08.56+AM.png Hall of Fame https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1509409317553-B4EFPRSXG7LENP7GB4T8/AugeHallOfFame.jpg Hall of Fame https://www.augereichenberg.com/awards daily 0.75 2024-02-14 https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707874309270-AUGJ9NJGCZLXUCQHTLPV/image-asset.jpeg Awards - Dogs Without Borders CANNES LIONS - 9 GOLD – Sustainable Dev Goals – Dogs without borders SILVER – Brand Exp & Activation – Dogs without Borders BRONZE - Brand Exp & Activation - Dogs without Borders SHORTLIST – Grand Prix for Good – Dogs without Borders SHORTLIST – Sustainable Dev Goals – Dogs without Borders SHORTLIST – Health & Wellness – Animal Health SHORTLIST – Brand Exp & Activation – Dogs without Borders SHORTLIST – Brand Exp & Activation – Dogs without Borders LIA (LONDON INTERNATIONAL AWARDS) -3 GOLD – Pharma – Devices & Diagnosis – Unbranded – Dogs without borders GOLD – Pharma – Unbranded – Innovation – Dogs without Borders SILVER – Creative Business Transformation – Sustainable Communities - Dogs COMMUNICATIONS ARTS - 1 GOLD – ADVERTISING - Public Service - Dogs without Borders SHORTLIST – ADVERTISING – Non-Traditional - Dogs without borders SHORTLIST – ADVERTISING – Digital Video - Invisibles SHORTLIST – DESIGN - Public Service - Dogs without Borders NY FESTIVALS -3 GOLD – Dogs without borders – HEALTHSPAN: Best Use – Product Design SILVER – Dogs without borders – AVANT-GARDE/INNOVATIVE: Social/Environmental SHORTLIST - Dogs without borders – DIRECT: Best Use - Ambient ADSTARS -12 GOLD – Dogs without borders - Direct > Sectors > Pharmaceutical SILVER – Dogs without borders - SDGs > Good Health and Well-Being BRONZE – Dogs without borders - SDGs > Reduced Inequalities BRONZE – Dogs without borders - Outdoor > Sectors > Pharmaceutical BRONZE – Dogs without borders - Outdoor > Ambient > Small Scale CRYSTAL – Dogs without borders - BE&A > Pharmaceutical CRYSTAL – Dogs without borders - Direct > Use of Direct > Ambient Media SHORTLIST – Dogs without borders - Outdoor > Ambient > Special Build SHORTLIST – Dogs without borders - BE&A > Use of Exhibitions & Installations SHORTLIST – Dogs without borders - BE&A > Use of Brand experience SHORTLIST – Dogs without borders - PR > Not-for-Profit/Charity/Government SHORTLIST – Dogs without borders - PR > Corporate Responsibility EUROBEST - 6 GOLD – Innovation – Dogs without Borders GOLD – BE&A – Dogs without Borders SILVER – Direct – Dogs without borders SILVER – Creative Business Transformation – Dogs without Borders Shortlist – Healthcare – Dogs without Borders Shortlist – BE&A – Dogs without Borders GERETY AWARDS - 6 SILVER - Experience Cut > ALTERNATIVE - Dogs without Borders SILVER - Experience Cut > INTEGRATED - Dogs without Borders SILVER - Pharma Cut > ALTERNATIVE - Dogs without Borders SILVER - Pharma Cut > INTEGRATED - Dogs without borders SILVER - Work For Good Cut > ALTERNATIVE - Dogs without Borders SILVER - Work For Good Cut > INTEGRATED - Dogs without Borders LUUM AWARDS (Global: Socially Conscious Advertising) -6 TITANIUM – Dogs without borders: Client of the year - SFBO GRAND PRIX – Design - Designs for a Better World - Dogs without Borders GOLD – Design - Designs for a better world - Dogs without Borders GOLD – NGO - Social and Environmental Entities - Dogs without Borders SILVER – Health – Effectiveness - Dogs without Borders SILVER – Health - Education & Awareness – Dogs without Borders LISBON INTERNATIONAL AWARDS – HEALTH -9 AGENCY OF THE YEAR 2022- PR GRAND PRIX -2023 PR - Product or Service Promotion - Health - Dogs Without Borders GRAND PRIX – 2023 Advertising - Innovation - Creative Innovation - Dogs Without Borders GOLD - Health - Device & Diagnostics – Direct - Dogs Without Borders GOLD - Dogs Without Borders - SFBO - Health - Device & Diagnostics – Innovation GOLD - Advertising - Campaign - Integrated Campaign - Dogs Without Borders SILVER - Health – Fundraising & Advocacy – Activation - Dogs Without Borders SILVER - Dogs Without Borders - SFBO - Health - Animal Health - Activation SILVER - Health - Awareness, Fundraising & Advocacy – Digital EL OJO DE IBEROAMÉRICA - 8 GOLD - EL TERCER OJO (TITANIUM) – PSA non-profit Dogs without Borders GOLD – Brand Experience > PSA and For Good Dogs without Borders SILVER - PHARMA > Product promotion to consumer Dogs without Borders SILVER - PHARMA > Awareness Non-Profit Dogs without Borders SILVER – Sustainable Dev Goals – Social and Health Dogs without Borders SILVER - Direct – PSA non-profit Dogs without Borders BRONZE – Innovation – Experience and Brand strategy Dogs without Borders BRONZE - Best Latin Idea to the world Dogs without Borders EL SOL FESTIVAL - 4 BRONZE – product innovation - Dogs without Borders SHORTLIST – Integrated - Dogs without Borders SHORTLIST – Sustainable goals – Dogs without borders SHORTLIST – Best Latin Idea for the world – Dogs without Borders ASPID AWARDS - 4 Client of the year - KDOG PLATINUM – Dogs without borders (KDOG) GOLD – Innovation - Dogs without Borders (KDOG) GOLD – Integrated Awareness – Dogs without Borders (KDOG) https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707874309270-AUGJ9NJGCZLXUCQHTLPV/image-asset.jpeg Awards - Dogs Without Borders CANNES LIONS - 9 GOLD – Sustainable Dev Goals – Dogs without borders SILVER – Brand Exp & Activation – Dogs without Borders BRONZE - Brand Exp & Activation - Dogs without Borders SHORTLIST – Grand Prix for Good – Dogs without Borders SHORTLIST – Sustainable Dev Goals – Dogs without Borders SHORTLIST – Health & Wellness – Animal Health SHORTLIST – Brand Exp & Activation – Dogs without Borders SHORTLIST – Brand Exp & Activation – Dogs without Borders LIA (LONDON INTERNATIONAL AWARDS) -3 GOLD – Pharma – Devices & Diagnosis – Unbranded – Dogs without borders GOLD – Pharma – Unbranded – Innovation – Dogs without Borders SILVER – Creative Business Transformation – Sustainable Communities - Dogs COMMUNICATIONS ARTS - 1 GOLD – ADVERTISING - Public Service - Dogs without Borders SHORTLIST – ADVERTISING – Non-Traditional - Dogs without borders SHORTLIST – ADVERTISING – Digital Video - Invisibles SHORTLIST – DESIGN - Public Service - Dogs without Borders NY FESTIVALS -3 GOLD – Dogs without borders – HEALTHSPAN: Best Use – Product Design SILVER – Dogs without borders – AVANT-GARDE/INNOVATIVE: Social/Environmental SHORTLIST - Dogs without borders – DIRECT: Best Use - Ambient ADSTARS -12 GOLD – Dogs without borders - Direct > Sectors > Pharmaceutical SILVER – Dogs without borders - SDGs > Good Health and Well-Being BRONZE – Dogs without borders - SDGs > Reduced Inequalities BRONZE – Dogs without borders - Outdoor > Sectors > Pharmaceutical BRONZE – Dogs without borders - Outdoor > Ambient > Small Scale CRYSTAL – Dogs without borders - BE&A > Pharmaceutical CRYSTAL – Dogs without borders - Direct > Use of Direct > Ambient Media SHORTLIST – Dogs without borders - Outdoor > Ambient > Special Build SHORTLIST – Dogs without borders - BE&A > Use of Exhibitions & Installations SHORTLIST – Dogs without borders - BE&A > Use of Brand experience SHORTLIST – Dogs without borders - PR > Not-for-Profit/Charity/Government SHORTLIST – Dogs without borders - PR > Corporate Responsibility EUROBEST - 6 GOLD – Innovation – Dogs without Borders GOLD – BE&A – Dogs without Borders SILVER – Direct – Dogs without borders SILVER – Creative Business Transformation – Dogs without Borders Shortlist – Healthcare – Dogs without Borders Shortlist – BE&A – Dogs without Borders GERETY AWARDS - 6 SILVER - Experience Cut > ALTERNATIVE - Dogs without Borders SILVER - Experience Cut > INTEGRATED - Dogs without Borders SILVER - Pharma Cut > ALTERNATIVE - Dogs without Borders SILVER - Pharma Cut > INTEGRATED - Dogs without borders SILVER - Work For Good Cut > ALTERNATIVE - Dogs without Borders SILVER - Work For Good Cut > INTEGRATED - Dogs without Borders LUUM AWARDS (Global: Socially Conscious Advertising) -6 TITANIUM – Dogs without borders: Client of the year - SFBO GRAND PRIX – Design - Designs for a Better World - Dogs without Borders GOLD – Design - Designs for a better world - Dogs without Borders GOLD – NGO - Social and Environmental Entities - Dogs without Borders SILVER – Health – Effectiveness - Dogs without Borders SILVER – Health - Education & Awareness – Dogs without Borders LISBON INTERNATIONAL AWARDS – HEALTH -9 AGENCY OF THE YEAR 2022- PR GRAND PRIX -2023 PR - Product or Service Promotion - Health - Dogs Without Borders GRAND PRIX – 2023 Advertising - Innovation - Creative Innovation - Dogs Without Borders GOLD - Health - Device & Diagnostics – Direct - Dogs Without Borders GOLD - Dogs Without Borders - SFBO - Health - Device & Diagnostics – Innovation GOLD - Advertising - Campaign - Integrated Campaign - Dogs Without Borders SILVER - Health – Fundraising & Advocacy – Activation - Dogs Without Borders SILVER - Dogs Without Borders - SFBO - Health - Animal Health - Activation SILVER - Health - Awareness, Fundraising & Advocacy – Digital EL OJO DE IBEROAMÉRICA - 8 GOLD - EL TERCER OJO (TITANIUM) – PSA non-profit Dogs without Borders GOLD – Brand Experience > PSA and For Good Dogs without Borders SILVER - PHARMA > Product promotion to consumer Dogs without Borders SILVER - PHARMA > Awareness Non-Profit Dogs without Borders SILVER – Sustainable Dev Goals – Social and Health Dogs without Borders SILVER - Direct – PSA non-profit Dogs without Borders BRONZE – Innovation – Experience and Brand strategy Dogs without Borders BRONZE - Best Latin Idea to the world Dogs without Borders EL SOL FESTIVAL - 4 BRONZE – product innovation - Dogs without Borders SHORTLIST – Integrated - Dogs without Borders SHORTLIST – Sustainable goals – Dogs without borders SHORTLIST – Best Latin Idea for the world – Dogs without Borders ASPID AWARDS - 4 Client of the year - KDOG PLATINUM – Dogs without borders (KDOG) GOLD – Innovation - Dogs without Borders (KDOG) GOLD – Integrated Awareness – Dogs without Borders (KDOG) https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707874214816-7GU7VLHQKACVZ9833JHZ/image-asset.jpeg Awards - Baby Quest Baby Quest https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707874606560-CL99ZODSU17Z2LJZP75U/image-asset.jpeg Awards - Lighter Blue Lighter Blue Awards https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707875077381-1WGGBS3H2MHMJVR7PSZI/image-asset.jpeg Awards - Elephant Elephant Award https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707875128967-12P4199LDF61SDQKYX66/image-asset.jpeg Awards - Sugar Kids Sugar Kids Award https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1707875529700-KCMVE54OYFLNP0F0J4Q6/image-asset.jpeg Awards - Additional Awards Additional Awards https://www.augereichenberg.com/about daily 0.75 2024-02-06 https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1508879344989-N2EBSYPPUYMC1WEXWQF9/Auge%CC%81+Reichenberg+photo.jpg About https://www.augereichenberg.com/contact daily 0.75 2017-10-24 https://www.augereichenberg.com/news daily 0.75 2024-02-06 https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1531253123923-E0HUHSQV4L3507HD84BY/Untitled-1InTheNews1.jpg News https://images.squarespace-cdn.com/content/v1/59da4c9cbce176f1785fb181/1531253030213-DA8BQIHSA8FU4JFSVO2X/Untitled-1InTheNews1.jpg News